1: WHAT IS BREATHE MAGAZINE?
Breathe Magazine Australia is a bi-monthly women’s lifestyle and health magazine comprised of five pillars that focus on well-being, living, mindfulness, creativity and escaping, with the message to women being ‘make time for yourself’. In a world shouting that we need to buy more, want more, be more, Breathe is a reminder to live more intentionally and creatively, delivering practical advice and activities to guide readers toward a more mindful state of being. Articles cover topics such as how to achieve relief from stress, finding greater happiness and increasing resilience to achieve a more fulfilling life. In addition to thought-provoking articles, each issue of Breathe Magazine Australia features an interactive creative activity; this may be colouring in, keepsake cards or pull-out paper for origami or paper craft. Each activity features step-by-step guides and instructions so readers can unleash their inner artist while creating something beautiful.
2: HOW DOES IT DIFFER FROM OTHER MAGAZINES?
News stands are brimming with glossy gossip magazines that prey on women’s insecurities. As someone who has had three children and still hasn’t lost any baby weight, I could cry when I see headlines like “Post Baby Body! How (insert gorgeous celebrity with personal trainer, nanny, chef, makeup artist, stylist and plastic surgeon) lost all her baby weight in just 6 weeks”.
Breathe is the antidote to these titles, with content that is authentic, positive, supportive and trustworthy. It is a strong reflection of the values of the team who create it.
But that isn’t the biggest difference from Breathe Magazine Australia and other women’s magazine titles…Our huge point of difference is that Breathe is advertising free, supporting our ethos that you are enough – as you are. No advertising also means pure content and fewer distractions!
3: HOW DID YOU GET INVOLVED IN BREATHE MAGAZINE AND WHAT HAVE YOU LEARNT DURING YOUR TIME AT THIS MAGAZINE?
I was independently contracting when I received a call from an ex-colleague…“You just have to come and work with me on this new magazine launch! It is the most incredible title with the most incredible team. I promise you you won’t regret it!” she said.
I then met with publisher and CEO of Lovatts Media, Rachael Northey, a passionate and receptive woman at the top of her field juggling the demands of work and family; I knew she was someone I could learn a lot from. I was shown an advanced copy of the magazine. Not to sound clichéd but when I flipped through that launch issue – it was love at first read! The opening three articles were titled ‘How not to worry’, ‘Simplifying your relationship with the internet’ and ‘Learning to forgive’; I knew that this content would resonate with many women.
I am always on the run, whether it be getting to work, doing the school haul or getting the groceries, there is always somewhere to be and something to do. I was constantly operating in frantic mode and Breathe Magazine has taught me to flip that switch, now knowing that taking time to operate with intention is of paramount importance.
I have learnt to slow down and appreciate the present moment (whether good or bad) instead of worrying about the next. I now sit down to eat (as opposed to standing), savouring each bite, aware of the taste, smell and texture; as a result, I enjoy the experience of eating. I am now more present with my kids, more focused at work and I forgive myself when things don’t go according to plan because I know I am doing my best and no one is perfect.
4: WHAT HAS BEEN YOUR BIGGEST MISTAKE SO FAR?
In my career, my biggest mistake would be competitiveness which leads to controlling my situation and inevitably feeling threatened and isolated. When you remind yourself that everyone is working together toward a common goal, you start achieving great outcomes collaboratively. I love working in teams and have learnt that we can all succeed and rise together.
In my parenting – it is probably the same. I struggle to find the line between helicopter parenting and letting my kids fail. My eldest is in year 1 at school and I am learning that her failures and tears are positives not negatives and that these are her experiences not mine. You must give your kids wings to fly.
Being an adult is hard – but it is so worth it both from a career and a parenting perspective, the experiences and rewards are what make life special.
5: HAVE YOU HAD WOMEN PLAY DOWN YOUR DREAM OR GIVE YOU NEGATIVE ENERGY AS YOU STRIVE TO RAISE ITS PROFILE?
No. I have worked and still work with some amazing, inspiring and kick-arse women! Sadly, it has been some of the men that I have worked with that have had me in tears in the work bathroom. I remember once walking into an editor’s office to discuss a fishing promotion and being told to leave because I couldn’t possibly know a thing about fishing. I had studied and researched fishing for a week, and was devastated that I didn’t even get the chance to prove my knowledge and pitch my promotion.
6: WHEN YOU HAVE INCREDIBLE WOMEN AROUND YOU HOW DOES THIS HELP?
I am incredibly inspired by both the women I work with and work for.
At Breathe Magazine we have a blend of passionate and unique women. Our Editor is also a registered yoga teacher and ethical beauty buff whereas our Deputy Editor is a wordsmith who also competes in a roller derby league. At Lovatts Media, we have mothers and grandmothers, world travellers and weekend soccer players, art gallery addicts and aspiring chefs. Everyone is celebrated, supported and listened to. I love going to the office knowing that I will always be given the opportunity to voice my opinions and I thrive off the stimulating discussions had here.
I also have significant role models in my personal life. My mum, who immigrated from New Zealand, dropped out of school at fourteen years old, owned and operated her own businesses for forty years and then at the age of sixty went to university and earned a degree in childcare. My sister who has five children has been both Chief Marketing Officer and Chief Executive Office at numerous high profile companies over the years and still manages to do the washing for seven people every day! These women have shown me what strong, hardworking and powerful really mean.
This question has really made me reflect and realise what incredible mentors I have in life and I hope that I am paying it forward with my team and the young women I work with.
7: TELL US ABOUT THE BIG ACHIEVEMENTS AND WHERE WE CAN NOW BUY BREATHE?
The launch issue of Breathe was a huge success for our whole team. Lovatts Media has been in publishing for over 40 years, with our expertise being in the special interest category. Launching Breathe was a first-time dip into the highly competitive women’s lifestyle magazine genre. We were inundated with positive feedback after Breathe’s launch issue which solidified the need to fill the gap in the market, and brought on a combination of relief, pride, excitement and elation…and the realisation that Issue 2’s deadline was fast approaching!
Breathe Magazine Australia is on sale now in selected Newsagents, Woolworths and Coles or online at breathemagazine.com.au
· Cover price $12.95 AU
· 1 Year Subscription (6 Issues) $69
· 2 Year Subscription (12 Issues) $125