The great Coco Chanel was the first fashion designer to really emphasise the importance that fashion fades, but style is eternal. She’s quoted in saying, “A girl should be two things, classy and fabulous”, and “You can be gorgeous at thirty, charming at forty, and irresistible for the rest of your life”.

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Keeping your heels, head and standard high, is what she was all about. She built an incredible empire out of her thinking, her principles and the desire to always be strong and beautiful…and encourage this in other women.

In order to be irreplaceable, one must always be different. So going with the trend, doesn’t allow you to be different, it makes you fall into a group that are obsessed by the world of fashion, which is of course, a moneymaking machine. So that’s why we’re writing these pages to help navigate you through being stylish, and not being a fashion victim.

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Finding your true personal style and avoiding the trends is what Coco Chanel was about. She emphasized simplicity as being the keynote of elegance. Beauty begins the moment you decide to be yourself. Finding yourself happens when you stumble upon the ‘aha’ moments of the true gorgeous spirit that you are, shadow side and all. But the moment you realise that you have a negative side – and you accept it, it seems to dissipate. How wonderful!

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There are no less-than-beautiful women in the world, just women who don’t know their full beautiful potential yet! And most of the time if you are unaware of your authentic beautiful, you’re trying to project a look from the latest fashion. In this manner, people will remember the fashion dress. But if you start to dress impeccably and omit the light of your true inner and outer beautiful, then they soon remember the woman.

When Coco Chanel passed away, the house of Chanel was close to ruins for 10 years while they searched for a successor. The man who took over the Chanel Empire as Creative Director and Head Designer in the early 1980’s was Karl Lagerfeld. Who is known to say “Trendy is the last stage before tacky”.

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So don’t follow the trends but look deep within for your true style. Care about your heart and soul first, otherwise no amount of cosmetics nor fashion items will help you. (Coco Chanel).

Adornment was a science; Beauty, what a weapon; Modesty, what elegance.