Have you ever thought of how wearing a brand can identify you with their values, mission statements and wrong doings?
Fashion brands create statement pieces to be recognised without having to look for the logo. It could be the textile print, the fabric, the monogram or the colour. Brands also create single image logos so you know from a distance the brand of the clothing worn by a fellow gentlewoman passing by.
Consider the CC for Coco Chanel, H for Hermes and D&G for Dolce & Gabbana…however, some luxury fashion houses are in the media for all the wrong reasons.
Over the years, we’ve seen the public call for a boycott of brands for something they have said, something they thoroughly believe in and it’s ticked a few people off.
So, will this affect a woman wearing a striking Dolce & Gabbana dress? They are distinguishable you know? Of course you know. We see the advertising in every women’s glossy magazine we pick up.
But, as in Fashion, public opinion from any designer is a show of their leadership. Designers have a role model status to uphold and this is particularly important to people who don’t know them personally. Secondly, views can be objectionable. We can go back to the example of the anti-semitic rant that John Galliano, designer of Dior for 15 years – got himself into a whole lot of trouble for yet in the end blamed his alcoholism. He has now returned to designing after 5+ years in the dark to be the creative director/designer for MMM – Maison Martin Margiela.
So in the end, does a consumer really care about how the designers conduct themselves with their personal opinion? If the clothes fit and you feel confident in them, does it matter what a designer thinks of IVF babies and different races?
It’s completely subjective and also personal opinion of the woman buying the clothes right? Yet, we are seeing the rise of women honestly looking at fashion brands that have a sense of sustainability, consciousness and ethics. So we think a shift is coming….and the consumer (yes, you) will have their way with how a company produces its work – once again.
